HiWAY was an important product launch for the Stimulation group of Schlumberger. An ongoing effort over the course of years, comprising nearly every possible collateral type the company produced. The foundational collateral for these big commercializations was always the gatefold print brochure, but we also worked in more unique developments like infographic tradeshow banners and web graphics, etc. as time passed. These are a small collection of the produced pieces.